Motorhappy is a B2B product offering for Imperial. It allows vehicle owners to purchase their own motor plans online.
About the project.
Client: Imperial Group
AN ONLINE AWARENESS AND LEAD GENERATION SOLUTION
The problem was two fold; Motorhappy was not very well known by the potential audience and sales targets had to be met. We needed a solution that built brand awareness and at the same time aggressively generated leads for the business.
South Africans generally love to recommend their favorite destinations to friends, so we put it to a vote and co-created ‘South Africas Ultimate Road Trip. This co-created route became a brand love piece that easily allowed our audience to vote for their favorite spots. The incentive was for the winner to win the road trip to drive for themselves.
What better way to reinforce the brand position, that you can enjoy the trip, when you know your car is covered for the road ahead. The campaign has been so successful that the client has decided to run it every year.
Over the period of the campaign over 6 500+ were added.
Over the period of the campaign over 26 000+ leads were generated.