About the project.

Client: VML
Brand: Lay’s

AN BRAND AWARENESS SOLUTION

We created the Lay’s Deli Occassion and using clever deli pairings within Woolworths where the chips were available, we were able to set the chips apart from the standard Lays range.

The Lay’s Deli Occasion in-store campaign was supported by rich social media posts to drive feet in store and increase both awareness and purchase.