Lay’s Deli Occasion
Lays Deli, is a more premier chip in the Lays range. The client found that there was a low awareness of the chip itself, and this was the cause of the low sales figures. They turned to social media to raise awareness and subsequently drive sales.
About the project.
AN BRAND AWARENESS SOLUTION
We created the Lay’s Deli Occassion and using clever deli pairings within Woolworths where the chips were available, we were able to set the chips apart from the standard Lays range.
The Lay’s Deli Occasion in-store campaign was supported by rich social media posts to drive feet in store and increase both awareness and purchase.