About the project.

2018/09/28
Client: VML
Brand: Standard Bank

A BRAND LOVE AND SHARE OF VOICE SOLUTION

Motherhood is strange. Motherhood is glorious. And motherhood is tough. Nothing can properly capture a window into a mother’s world. So much magic, so much mundane, so much laughter. We wanted to capture the wonder that makes up any mother’s days by highlighting the things that every mother can relate to, and doing so celebrate the uniqueness of motherhood.

We posted throughout the day, highlighting the micro-moments of a day in the life of a mom. We wanted to bring a smile to their faces, showing we understand the joys, the hardships and the uniqueness of motherhood, and doing so, appreciate them for it.