Bank My Summer
How do you give a bank relevance in social media streams across South Africa over the December holidays?
About the project.
Brand: Standard Bank
A BRAND LOVE CONTENT SOLUTION
What if all those extra summer pics earned you extra cash to get through your Janu-worry. By adding our hashtag to your pics you could literally bank your points for cash, petrol vouchers, event tickets and so much more. Standard bank literally allowed you to #BankYourSummer
We introduced the campaign to our audience through 4 summer themes. Beach holiday, road trip, night life and summer sport events.
South African’s as always shared their summer snaps on social media except this time they were rewarded with great prizes to help their money go even further over the holidays.
We achieved our primary KPI by giving Standard Bank share of voice over the summer. An added bonus is we increased brand sentiment positively by 4.7% over the summer period.